The Power of Tone and Story

Here at RAM we think and talk a lot about how to make our pieces more compelling and engaging.  We cover both technical and artistic aspects of the films we see and films we are making.  It is not often that we get a chance to isolate one or more aspects for direct comparison.  However, last week a short video came across my virtual desk that was epic, cinematic, and stunning technically and one that I found quite engaging from an artistic perspective as well.  Sponsored by the Greenland Tourism department of all places, the cinematography was glossy but substantive.  I see a lot of glossy stuff where the grips and gaffers have made the images flawless but these were different because it was obvious that they were created without the lights, bounces, and silks available to most commercial productions. 

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